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Cansu Öztürk - Product Marketing Designer

Concept-driven social campaigns, product storytelling, and motion-led visuals built to perform in fast-moving digital environments. Focused on turning creative ideas into measurable growth through performance-driven design and AI-assisted production workflows.

Cansu Öztürk

Education

Nişantaşı University — Graphic Design (2020–2022)

Experience

KitUP (Jan 2023 – Feb 2026)

Marketing Design Lead

  • Partnered with paid growth teams to turn creative into a performance driver (ROAS, CTR, Hook/Hold Rate).
  • Built briefing + iteration systems by deconstructing winners into hook, pacing, subtitles, CTA psychology.
  • Led UGC agency workflows: scripts, hook engineering, objection handling, and optimization-led revisions; AI-assisted production.

Marketing Artist

  • Produced static + motion creatives for performance campaigns; iterated continuously based on results.
  • Translated TikTok/IG/YT trends into paid concepts and UGC scripts (PAS, objections, CTA).
  • Created high-volume variations using AI tools (voice/avatars/footage) to accelerate testing velocity.

Selected Work

Some of the creative projects and campaigns developed during my time at KitUP.

Work is organized by product and spans the period between 2023 and 2026.

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